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"Mind-opening, thought-provoking and incredibly timely… An absolutely spectacular read."―Cory Doctorow, BoingBoing
A million listeners trust NPR's Brooke Gladstone to guide them through the complexities of the modern media. Bursting onto the page in vivid comics by acclaimed artist Josh Neufeld, this brilliant radio personality guides us through two millennia of media history, debunking the notion that "The Media" is an external force beyond our control and equipping us to be savvy consumers and shapers of the news. two-color illustrations- Sales Rank: #45368 in Books
- Brand: W W Norton Company
- Published on: 2012-05-07
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .60" w x 7.00" l, .88 pounds
- Binding: Paperback
- 208 pages
- W W Norton Company
Review
“It’s easy to imagine The Influencing Machine becoming mandatory reading in journalism classes around the country.” (Philadelphia Inquirer)
“One of the coolest and most charming book releases of this year.” (The Atlantic)
“A comic book with zest and brains―and it just might help a reader understand the brave new world.” (The New Yorker)
“A great book.” (Stephen Colbert)
About the Author
Brooke Gladstone is cohost of NPR’s On the Media and former senior editor of All Things Considered. She lives in Brooklyn, New York.
Josh Neufeld is the author of the New York Times bestseller A. D.: New Orleans After the Deluge and A Few Perfect Hours. He lives in Brooklyn, New York.
Most helpful customer reviews
24 of 24 people found the following review helpful.
We get the media we deserve
By Guy L. Gonzalez
"We get the media we deserve," declares NPR's Brooke Gladstone in her excellent The Influencing Machine, an insightful graphic manifesto that sits comfortably alongside Neil Postman's Amusing Ourselves to Death: Public Discourse in the Age of Show Business and Jaron Lanier's You Are Not a Gadget: A Manifesto (Vintage), both of whom make cameo appearances.
Gladstone, aided by Josh Neufeld's seamless visuals, makes a compelling case that the ills that plague media today -- mass and social -- are nothing new, that "we've been here before: the incivility, the inanities, the obsessions, the broken business models. In fact, it's been far worse and the Republic survives."
What follows is a broad, contextual overview of the history of media, recounted with a healthy sense of humor, and a refreshing undertone of optimism. eg: Near the end of the book, in two pages, she covers Ray Kurzweil and the Singularity, Lanier's skepticism, Planet of the Apes and Maslow's Hierarchy of Needs... and it all makes sense!
"Graphic non-fiction" is a tricky format to pull off and not to everyone's taste, but Neufeld does a great job complementing Gladstone without letting the medium overshadow her message, and any student of media, formally or arm-chair, should read The Influencing Machine without hesitation.
Kudos to W.W. Norton for taking a chance on such an innovative book, though it's rather disappointing that the publisher of Frank Rose's excellent The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories has zero online presence for it. A missed opportunity, but one that should be easily (and quickly) rectified.
1 of 1 people found the following review helpful.
We define the media, thus the media defines us
By Christine
In this engaging & thought provoking graphic non-fiction novel Brooke Gladstone aims to dismantle the idea that media is an evil, disembodied influencing machine that controls our minds. She argues instead that the media is like a "mess of mirrors" many distorted, yet largely reflecting us. She argues that our role as consumers of news media is an important & engaging one. We as consumers, patriots and morally guided citizens must play an active role in our media consumption by reporting injustices or misinformation. Modern technology, she argues, has given us a plethora of choice in regard to what type of channel we choose to disseminate the news for us. Modern technology has also created a global village, as predicted by Marshall Mcluhan, and in this global village we have access to news, information, and opinion from around the world. With this greater access comes greater responsibility. News from across the globe matters, and in a sense becomes local because it is so accessible and, we are now further able to act (charitably) with the same ease in which we search for the news. We are being tested morally by the newest information technology, and it is our responsibility to reflect upon the media a moral and civil-minded person so that we may receive a more productive type of news from the media.
Gladstone develops her ideas beginning with the birth of writing & its intrinsic power which is quickly realized by the state & the divine right who act to prohibit, screen and repress it and its scribes. Next, thanks to Gutenberg comes the printing press which greatly extends the reach & girth of information to the people which, then gives way to the increased desire of government to repress it. Gladstone then illustrates, literally & figuratively, key presidents and how they, during times of war & peace acted to prohibit the freedom of information. George Washington was the precursor for those presidents who acted to have the news disseminated "the president's way." Contrary to Washington is Thomas Jefferson, who though he derided the "putrid state" of newspapers, unfailingly defended the freedom of the press even beyond his presidency.
By highlighting the course of media prior to TV & the internet Gladstone aims to make the point that. "Everything we hate about the media today was present at its creation."
With the advent of TV people begin to experience the media differently. It is supposed that the medium of TV exposed Senator McCarthy's black-listing trials for the monstrous thing they were, leading newsman Edward R. Murrow to denounce McCarthy, thereby influencing the discerning viewing public in such as way as to effectively shelve McCarthy.
Gladstone affectively argues that the role of media is to expose injustice and fraud. The media gives us a "record of executive corruption." We have the media to thank for exposing Watergate and thereby showing citizens that our presidents are not faultless nor are they immune to punitive justice or the moral outrage of the people.
Gladstone also includes ideas of media pundits over the last 60 years. She reflects the ideas of Marshal Mcluhan in her statement that. "Obviously, people make things, but less obviously, things also make people." She references Nicholas Carr and his question of whether technology is making us stupid and she refutes it. We evolve with technology, and that is not bad. The real danger is becoming passive to it. Our "cognitive styles" may be changing but we are not in danger of becoming stupid. Visionary inventor Ray Kurzweil predicts that by 2045 "we'll have multiplied the overall intelligence of the human-machine civilization a billionfold."
Now, in the age of the internet journalism is about transparency. Gone are the TV days of objectivism. Newspapers make distinctions between objective news & opinion and opinion based news shows reign. We now choose to listen to a reporter whose opinion we share, yet it is not enough to listen. They report, we listen, we act. This is the central idea. We make the media. The media makes us.
This is a great, eye-opening read and I would recommend it for classroom reading for digital natives who may benefit from the lesson that passive new consumers are inactive citizens and that ugliness on the internet is often reflective of ourselves. Thus, know thyself and think before demonizing something like the media, which is more humane than you might assume.
3 of 3 people found the following review helpful.
"Tell me what you yearn for and I'll tell you who you are."
By José Angel Santana, PhD
A wise person once said to me, "Tell me what you yearn for and I'll tell you who you are." Though I do not think that it's Ms. Gladstone's intent to add to our national alarm, she does hold the mirror up to the public, so that we can see more clearly what we yearn for and who we are. Looking at the Media as a mirror, in these times, is important. Brooke Gladstone invites us to understand that, "The fault, dear [Public], is not in our stars, But in ourselves." (Julius Caesar).
The Influencing Machine: Brooke Gladstone on the Media is an invitation for us to make positive change. Because how can we change what we loath, for the better, if we can not see that so much of what we see and hear in the Media is a reflection of ourselves, and thus, we have the power to change that which belongs to us. As long as we continue to think it's "them" and expect "them" to change, we are powerless.
Ms. Gladstone makes a truly important and an awakening statement with her deep insights about our relationship with "our" media; about how what we engage with in our Media reflects who we are, and how our yearning for what we engage with tells us a great deal about who we are; about the how and what we live for. It forces the question: "Where must I be at, to be thinking, this, engaging with this?"
In 1967, Marshall McLuhan opened our awareness to how "the medium is the massage." Today, Brooke Gladstone extends McLuhan's and our vision further, by showing us how "the medium is the mirror."
This is one of the most important, and fun (a rare combination) reads and messages that I have come across in a very long time. Fresh thought. Thank you, Brooke Gladstone for your wonderful insights in: The Influencing Machine: Brooke Gladstone on the Media.
I love this book!
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